
Interesting Insight and Very Pertinent
Recently CMO published an article quoting from eHarmony’s managing director, Nicole McInnes; The excerpt below is well worth considering we have long argued that marketing has not changed the requirement to do your "homework" properly to focus on getting insights based customer centric strategy, execution and implementation right is more valid the ever...the channels of delivery and engagement may be constantly changing and evolving - “When I was in advertising, we had these