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Case Studies

MARKETING SOLUTIONS

Customer experiences that drive growth from one platform

Financial Services Business Vertical Transformation
 
Rollout of Financial Services vertical end to end solution achieving multi-brand content and customer engagement automation, experience and data management with integrated workflows, task automation, across all customer touch points and management from acquisition, retention, review, renewal, payments, claims, customer care/service, compliance documentation, data segmentation.

Delivering first true OMNI internal cross departmental customer management capability and life time view of customer and value.
Savings into $100K’s, increasing productivity by 40+% and delivery constant insights based evolution and learning and updating.
A truly holistic customer centric highly tailored end to end custom implementation transforming the business model and approach.

Ask us how the BOS approach could transform your business and be more tailored and customised to “future proof” your vertical or business.

Overview:

Create dynamic digital platform to allow the target audience to view and engage with the content and various assets produced for the campaign and “live” the short film experience as VIP’s. 

 

Challenge:

Bring to life with true multi media digital viewing  capability across all devices and platforms all assets from the unique campaign.

 

Solution:

Developed a full “content based” campaign landing page solution to allow viewers to the full multi media experience in digital channels.

A segmented automated and personalised CRM engagement journey created by type and profile.

Capture and track all interactions and engagement for accurate measurement of traffic source and further ongoing intelligent CRM.

Link: http://lifeneedsadventure.paspaley.com/

Pfizer Australia is a leading provider of prescription medicines such as Champix used to treat nicotine addiction.

 

Challenge:

  • Find a better solution that drove convenience, engagement and use, that’s not to say the content of past dairies and published, printed programs was of no value.

  • In most instances the content is high quality.

  • Accessibility, Suitability, Tracking & Monitoring – have been the big issues, which have prevented higher levels of engagement and use. This is where the lessons and learning’s of the digital/mobile age – really apply.
     

Solution:

  • Integrated digital platforms that allowed each individual to set their own journey and personalised support program and to adjust that at any time, and as many times as they like“live”(dynamically).

  • The closest thing to real time 24/7 human support and is much more cost effective and flexible.
     

Results:

  • 99.57% of all participants have opted in to use daily SMS & email support.

  • Over 81+% have opted in to e newsletters.

  • Spending over 13+ minutes using program on each visit.

  • Viewing just under 15 pages of content.

  • At week 16 – 94% where still success rate.

Overview:

Shadforth Financial Group (SFG), is one of Australia’s leading financial and business advisory firms offering a range of professional advisory services including personal financial planning, superannuation, SMSF and insurance advice.

 

Challenge:

Design a lead generation program that focuses on all the surrounding issues and options for better retirement planning.

“Content based” based regardless of if you are 5,10 or 20 years from retirement or in retirement.

 

Solution:

Developed a non-product or platform based reference and guide to “How to” manage, plan retirement for the lifestyle you desire.

Includes a comprehensive e book, a dedicated microsite, and ongoing CRM- nurture journey (with a high level of education and information focus).

To enable consumers to make informed decisions based on their needs and situation.

Creating traffic of over 1.5M impressions and generated over 7000 prospect enquiries and a +50% eBook download rate.