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    Integrated analytics and automation to deliver next gen personalised content journeys
    Mark Bailey
    • May 26, 2017
    • 2 min

    Integrated analytics and automation to deliver next gen personalised content journeys

    In recent studies despite marketers citing in the high 70+% their intention to increase investment in content, only 29% cited personalisation as a priority. Which is baffling when university studies show that the most engaging content is the content that is personalised to the reader and out perform 40+%. Personalisation is not just Name{first}? Value comes in uniquely tailoring the content for each potential customer’s journey. Understanding where each person is in their jou
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