In recent studies despite marketers citing in the high 70+% their intention to increase investment in content, only 29% cited personalisation as a priority. Which is baffling when university studies show that the most engaging content is the content that is personalised to the reader and out perform 40+%. Personalisation is not just Name{first}? Value comes in uniquely tailoring the content for each potential customer’s journey. Understanding where each person is in their jou