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    How to destroy years of investment in your brand in one foul swoop!
    Mark Bailey
    • Feb 10, 2018
    • 2 min

    How to destroy years of investment in your brand in one foul swoop!

    If your not serious about Customer Experience Management or are pretending because it's the latest trend – don’t do it. A great case study. Scenario: After being a foundation customer and using Menulog since its inception, purchasing at least weekly. They launched a new website and mobile application, clearly this was not robustly tested both from a functionality and UX (user experience) point of view. Worst still it seems that marketing and technology did not work together a
    16 views0 comments
    Just because its always been done that way isn't the answer?
    Mark Bailey
    • Feb 5, 2018
    • 1 min

    Just because its always been done that way isn't the answer?

    https://www.linkedin.com/pulse/just-because-its-always-been-done-way-answer-mark-bailey/ https://twitter.com/customer_fusion/status/960302568604803074 #marketingaudienceengagement #experienceanddatamanagementevolution
    10 views0 comments
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