Mark Bailey
How to destroy years of investment in your brand in one foul swoop!
If your not serious about Customer Experience Management or are pretending because it's the latest trend – don’t do it. A great case...
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Mark Bailey
Dec 11, 20171 min
Key Prediction for 2018 are you listening...
Leading research and business trends analysis show that a key prediction for 2018 could mean the difference between business as usual or...
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Mark Bailey
Sep 7, 20172 min
Interesting Insight and Very Pertinent
Recently CMO published an article quoting from eHarmony’s managing director, Nicole McInnes; The excerpt below is well worth considering...
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Mark Bailey
May 26, 20172 min
Integrated analytics and automation to deliver next gen personalised content journeys
In recent studies despite marketers citing in the high 70+% their intention to increase investment in content, only 29% cited...
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Mark Bailey
Nov 21, 20161 min
CRM is so last year…are you able to evolve at the pace you need to stay competitive?
CRM is so last year…are you able to evolve at the pace you need to stay competitive? Say hi to Omni AEDM (audience engagement and data...
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Mark Bailey
Apr 6, 20163 min
The “social” impact of the lack of OMNI AEDM view audience engagement and data.
Your engagement through all touch points with your audience or audiences is mission critical. Or you will be spending a lot more time and...
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