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  • Writer's pictureMark Bailey

CRM is so last year…are you able to evolve at the pace you need to stay competitive?

CRM is so last year…are you able to evolve at the pace you need to stay competitive?

Say hi to Omni AEDM (audience engagement and data management) Traditional solutions and answers or the names your used too won’t give you the foundation or solutions to do so with scale, flexibility, affordability or to truly understand and leverage CEM both from a B2B, B2C and data perspective.

Oh, I here you say we’re a B2C business we don't have to worry about B2B – so who sells, services or delivers your product to the market are not your staff, resellers, franchisees, channel partners, retailers etc., etc. your B2B?

So, whilst its extremely important to manage and evolve your direct to customer experience and brand engagement, isn’t it equally important to optimise the B2B side of the equation isn’t that as crucial, a part of holistic Customer Experience???

It’s easy to focus on one aspect and forget or neglect the other. Today more than every the most successful organisations are those that can effectively marry both and holistically evolve at pace.

In a world with increasingly more VUCA (volatility, uncertainly, complexity and ambiguity) the ability to adapt, evolve and change without crippling your business is absolutely, essential to success.

At customerFusion we’ve always been about evolution and mastering constant change to stay in control, sensibly and with a refreshing different approach. Can you afford NOT to find about the eFusion evolution approach?

Forget the silos and get the one view.

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