With Forrester’s 2018 Predictions, that next year expect further disruption and an even faster pace of change driven by customer needs and rapid advances in technology. Intensifying pressure on all executive management and especially the c suite to prove their gumption as catalysts for change or suffer the obvious results of complacency. “How can you step up? Fight complacency and broaden the scope of your remit to match the demands of empowered customers,” asks Forrester. By
Leading research and business trends analysis show that a key prediction for 2018 could mean the difference between business as usual or NOT and evolving smarter. Are you ready or even know? “Expect the line between marketing automation, email marketing, and CRM to blur, expect high-value platforms and sophistication at a better price than we are used too with a continued expansion of features. A new midfield of marketing technology players is emerging. That is great for bus
Recently CMO published an article quoting from eHarmony’s managing director, Nicole McInnes; The excerpt below is well worth considering we have long argued that marketing has not changed the requirement to do your "homework" properly to focus on getting insights based customer centric strategy, execution and implementation right is more valid the ever...the channels of delivery and engagement may be constantly changing and evolving - “When I was in advertising, we had these
CRM is so last year…are you able to evolve at the pace you need to stay competitive? Say hi to Omni AEDM (audience engagement and data management) Traditional solutions and answers or the names your used too won’t give you the foundation or solutions to do so with scale, flexibility, affordability or to truly understand and leverage CEM both from a B2B, B2C and data perspective. Oh, I here you say we’re a B2C business we don't have to worry about B2B – so who sells, services
As communication technologies continue there relentless march and all pervasive, always connected, always on, entrenchment in our lives. We have seen conversations in the marketing context become one of the most powerful tools for brand share or presence.
Albeit, we are still learning and constantly evolving how to utilize these tools effectively with many mistakes or learning’s along the way. Because of interactivity and the ability to easily seek out other’s opinions and e