Connecting the disconnected is the biggest challenge for any brand in the next 5 years to optimise competitiveness and customer experience for profit...find out why both Forrester and Gartner says this is so crucial for business of any size. #customerexperiencemanagement #crm #silos #omniview

If your not serious about Customer Experience Management or are pretending because it's the latest trend – don’t do it. A great case study. Scenario: After being a foundation customer and using Menulog since its inception, purchasing at least weekly. They launched a new website and mobile application, clearly this was not robustly tested both from a functionality and UX (user experience) point of view. Worst still it seems that marketing and technology did not work together a

With Forrester’s 2018 Predictions, that next year expect further disruption and an even faster pace of change driven by customer needs and rapid advances in technology. Intensifying pressure on all executive management and especially the c suite to prove their gumption as catalysts for change or suffer the obvious results of complacency. “How can you step up? Fight complacency and broaden the scope of your remit to match the demands of empowered customers,” asks Forrester. By

Leading research and business trends analysis show that a key prediction for 2018 could mean the difference between business as usual or NOT and evolving smarter. Are you ready or even know? “Expect the line between marketing automation, email marketing, and CRM to blur, expect high-value platforms and sophistication at a better price than we are used too with a continued expansion of features. A new midfield of marketing technology players is emerging. That is great for bus

OMNI dashboard control - including automated workflow, lead, customer, quoting, renewal, payment, claims management integrated A-Z major operational savings +$100k's & 40+% productivity increase. Surprise yourself and find out how - you will be pleasantly surprised. Info@customerfusion.com.au #digitaltransformation #workflowautomation #customerexperiencemanagement

CRM is so last year…are you able to evolve at the pace you need to stay competitive? Say hi to Omni AEDM (audience engagement and data management) Traditional solutions and answers or the names your used too won’t give you the foundation or solutions to do so with scale, flexibility, affordability or to truly understand and leverage CEM both from a B2B, B2C and data perspective. Oh, I here you say we’re a B2C business we don't have to worry about B2B – so who sells, services

Your engagement through all touch points with your audience or audiences is mission critical. Or you will be spending a lot more time and money on trying to arrest increasing customer attrition and negative experience. Guess what? That negative sentiment will be all over social networks and other conversations and you probably won’t even be addressing a great deal of it to prevent it from occurring over and over again – regardless of how “big” your brand is. Let me tell you a

As communication technologies continue there relentless march and all pervasive, always connected, always on, entrenchment in our lives. We have seen conversations in the marketing context become one of the most powerful tools for brand share or presence. Albeit, we are still learning and constantly evolving how to utilize these tools effectively with many mistakes or learning’s along the way. Because of interactivity and the ability to easily seek out other’s opinions and e